Since 2003, GMA has represented engineering companies throughout the UK and Europe to promote their products and services with our innovative engineering marketing services . Our background enables us to understand the pressures and general lack of marketing expertise through many businesses in this sector.
With sites in the UK and the capital city of Tbilisi in Georgia, an operational team structure of 33 full-time marketing professionals are employed by GMA, so our marketing skill set and knowledge is extremely high.
We work in one of two ways with our engineering clients. The first option is our main service, which is to become an entire outsourced marketing department for you. Our approach in this area will be developed around your business plan, assessing your current strengths and weaknesses. After an initial 2-hour meeting investigating your business, we design a full marketing strategy for you. Once you are happy with the strategy we have set as a start point, we begin to deliver your marketing activities for you, either acting as your marketing manager and team, or supporting an existing manager.
A sneek peek of
WHAT WE DO
We spend time getting to know you
Firstly, we have a discovery session together, where we discover your business model and what makes it tick.
We create a plan
From our discovery session we create a detailed marketing plan with deliverables and timescales. This will be based around creating new leads and opportunities for you.
We implement the plan as your marketing team
If you like the marketing strategy we set out for you, our team become your plug-in the marketing team.
We do design
We have three full-time graphic designers in the UK and three in Tbilisi in our Georgian office. We create beautiful designs to backup your marketing strategy.
We develop websites
We have two full-time web developers within GMA, and they use a WordPress environment to create dynamic and business-winning websites.
We write copy
Unlike a lot of agencies, we will write copy from scratch by interviewing your team or your clients.
We use video and animation
Our video and animation team create corporate videos, case studies and video blogs for clients, whether that's traditional video or animation.
We create graphics from scratch
Our team of graphic designers are also illustrators, and can create unique and bespoke elements for your design.
We understand SEO
Our team of two SEO experts get our client sites to the top of Google naturally without having to pay for Adwords. Our own website enjoys number one position is for all of our main key phrases.
We photograph and retouch
We have our own full-blown studio for video and photography, for products and people shots. We take image seriously.
We represent you at exhibitions
We have extensive exhibition experience from stand building to coaching sales pitches to team members. We have sourced, negotiated and represented clients at many exhibitions throughout Europe.
We get you leads on the phone
Our telemarketing team produce results day after day for our clients with qualified leads.
We deliver your
messages
We take your USP's and competitive advantages to your market to get them to engage with you through our marketing campaigns.
we love social
media
We have a team of two in the UK and four in Georgia who cover our social media activities for our clients, using advanced tactics to turn social media lead into a meaningful lead.
We produce
results
We have a fabulous track record since 2003 for producing results from clients and have many testimonials to back this statement.
A full service outsourced
MARKETING COMPANY
For businesses that are unsure in taking a step of this size, we do have individual marketing services for engineering businesses who require single items of marketing collateral or marketing campaigns to generate new business enquiries. These include website design and development, press release activities, direct mail campaigns, email marketing, organic SEO (search engine optimisation), video marketing, photography, telemarketing, or general graphic design for marketing collateral.
These services can be provided on a non-contractual basis with a simple payment structure . You still enjoy the benefit of working with a professional marketing company who will write and create concepts as well as making the delivery of them graphically appealing.
Companies within this sector share similar assets. They generally have plant, large overheads, smaller margins and supply chain pressures. The UK Government through the eighties and nineties also added further pressure by not supporting or protecting UK businesses from offshore competition. These combined factors meant that many businesses had to focus on survival and developing a sophisticated marketing strategy just wasn't an option. Times have changed and the strongest businesses are still surviving, albeit generally not growing by anything more than a few percent in turnover per year. The smart businesses in engineering are now taking steps to develop their businesses with a strong sales and marketing strategy.
Whether you take on our full marketing service over a rolling 3-month contract or buy our ad-hoc marketing services as and when you need them, you are in good hands. We have a great track record in winning business for clients, exposing them to new target markets, promoting UK engineering throughout Europe and creating new USP's and competitive advantages to deliver in our marketing messages.
We have a long list of testimonials and case studies for you to see so that you can feel comfortable that we are the team to take your business forward.
Interested?
What's Next?
Explore
We visit you and learn about your business: where you come from, where you've been and where you want to go
Plan
We create a unique marketing plan for your business using the research we have undertaken
Execute
Our plans run on a 3-month notice period but are usually presented over 12 months. We plot the agreed activities on a Gantt chart highlighting which activities will take place and when
Research
We use what we have learned from you and study your marketplace to brainstorm ideas that will work for your company
Tweak
Once you've considered our proposal we will communicate, change and adjust until you are 100% happy to progress
Results
This is where the real work begins! We will repeat steps 1 to 5 continually to ensure you see results
Explore
Visit you and learn about your business; where you have come from, where you have been and where you want to go?
Research
Use what we have learnt from yourselves and study your marketplace to brainstorm ideas that will work for your company.
Plan
Create a unique marketing plan for your business using the research we have undertaken.
Tweak
Once you've considered our proposal we will talk, change and adjust until you are 100% happy to progress.
Execute
Our plans run on a 3 month notice period but are usually presented over 12 months. We plot the agreed activities on a Gantt chart highlighting which activities will take place and when.
Results
This is where the real work begins! We will repeat steps 1 to 5 continually to ensure you see results.
Contact us
