GMA have been working with APT since 2014. They are a large engineering subcontractor who operate in many sectors including a quality-focused aerospace sector. Following a strategic marketing plan, the GMA team engaged prospects through activities such as telemarketing, email marketing, and work within the engineering press. The target for APT was to portray them as a source of knowledge within their industry. We did this by producing a series of informative video blogs, and distributed these through several different platforms including social media.